Gen Z cohort is slowly entering the marketing landscape and has started to replace the Millennials. The purchasing power of Gen Z audiences has been estimated between $29 billion to $143 billion.
Marketing to a Gen Z audience is not the same as marketing to Millennials. They have different social media habits and they do not trust a brand as easily. Let’s learn more about Gen Z, their habits and how to market to them effectively.
To help with online reputation management, most marketers use tools. There are many of these available. Each has their own specifics, platforms it monitors, and additional features. But the main idea behind them is the same: you input your brand name and find mentions of your brand across the Internet.
This list of tools will familiarize you with possible options and will help you choose what suits your business best:
5. Social Mention
6. Review Push
10. Google Alerts
Anyone new to Google Ads will have a number of questions about how it works and how it can help their business. If you’ve been thinking about launching some ads or have just recently started, then it’s likely you have many questions that need answers.
Here are some of the frequently asked questions that anyone new to Google Ads is likely to ask:
How Much Should We Spend?
What Keywords Should We Bid On?
When Should We Run Our Ads?
How Do We Setup Our Ads?
Where Will Our Ads Appear?
Should We Hire a Google Ads Expert?
How Can We Beat Our Competitors?
In this ultimate guide, you will be introduced to the exciting world of web hosting and learn the important things you need to know about how an idea grows into a website and arrives on the internet for everyone to see.
Let’s dig in … read more
Web design is one of the most important aspects of any business utilizing the web. Your website serves as a digital storefront for your product, service, or portfolio. Superb web designs are created each and every day.
Finding truly exceptional examples of effective web design takes hours of combing through the right channels. Thankfully we’ve combed through those channels for you.
Here are 4 examples of effective web design:
1. Flow by Ben Schade
2. Get Coupled by Tubik
3. Star Citizen fan design by Hoang Nguyen
4. Human Interface Design by Ben Schade
Yes, it’s that time of the year again.
It’s the ideal time to make plans for taking over the world, one SERP at a time.
If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a collection of SEO tactics that work wonders today and are bound to work even better tomorrow.
Let’s take a look at what will work in SEO in 2019.
1. RankBrain and user experience
2. Write in-depth, comprehensive content
3. Aim to rank your content in featured snippets
4. Be as mobile-friendly as possible
IoT (The Internet of Things) has grown rapidly in the last 5 years and it is continuing to grow in intelligence. The global market value of IoT is expected to reach $7.1 trillion by 2020. This clearly suggests that nearly every industry will be strongly impacted by IoT in the near future.
IoT will have a significant impact in our day to day lives, not only in the way we do business, but also in that every device we interact with will be connected to IoT.
A world of massive possibilities lies in the future and we should be ready to accept IoT in all spheres of our life.
Google is a life-saver. No two ways about it. For professionals, Google has invaluable features including, but not in the least limited to, its search function, stocks, and its advertising clout. However, there is so much more it is capable of, that most of us are barely scratching the surface …
1. Type Using Your Voice (No more strained fingers)
2. Timer: Know When to Get Back After a Break
3. Calculator: Calculate on the Fly
4. Conversions: Convert on the Fly
5. Draw Perfect Pictures
6. Language Translation
7. Store Documents: No Fear of Disk Crash
8. Set Reminders for Special Days
9. Flow Chart
10. Mind-Maps: Impress Your Colleagues
Working with a small budget? Let these easy, low cost, or free video marketing strategies help you increase organic traffic and earn higher conversion rates now.
Use Live Videos on Social Media
Go the DIY Stock Video Route
Play Around with Drag-and-Drop Video Templates
Source College Students and Green Freelancers
Or Just Hire a Professional with Actual Experience
It’s hard to keep up with all the changes in the SEO world. Especially if you keep reading articles by gurus who claim that ‘this small trick will help you rank instantly.’
Save your money and your privacy, because it won’t. Don’t give them your email address to download something with this title. And, more importantly, don’t pay for quick fixes.
The harsh truth is that SEO doesn’t happen instantly. You have to keep at it for a while and you have to earn your rankings.
And yes, it all starts with writing the right kind of content.
Your content should answer questions people really ask.
In 2018, almost a third of all sites in the world are running WordPress. One of the main reasons why WordPress has become so popular in recent years is the presence of a huge range of plugins for any needs.
Ten must-have WordPress plugins:
1. Wordfence Security
2. Keyy Two Factor Authentication
4. Yoast SEO
5. Broken Link Checker
6. Google Analytics Dashboard for WP (GADWP)
7. Imagify Image Optimizer
8. NextGEN Gallery
9. Contact Form 7
10. Migrate Guru
A while back, Mark Zuckerberg spoke on a quarterly earnings call with investors and was bluntly clear: Facebook was going to become a ‘video first’ company. In those simple terms, Zuckerberg was outlining not just the strategy of his company but pointing the way forward for marketers and brands without distinction.
Fast forward to 2018, the social platform has already made (and is still making) some changes to adjust to what it perceives as the most important ‘megatrend’ around — video marketing. For anyone paying attention, Facebook’s move is hardly surprising. Video’s reign in the marketing landscape has been coming for a long time and this seems to be the year that it finally happened.
People love videos — what do we do with that?
From predictions talking of video making up 80% of all web traffic by 2019 to reports of billions of hours worth of video being watched every day, it’s safe to say that video is more than just a passing fad: it’s marketing’s most valuable tool today.
Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication is that your target audience is most likely among these users. And thus, to get their attention — and convert them into customers — it is imperative that you incorporate social media marketing into your small business strategies.
However, that can be easier said than done, especially if this is your maiden voyage in the realm of paid social media advertising. This article will discuss what paid social media advertising is, and why your small business needs it.
The online world is ever-increasingly visual. Improving technology continues to make the provision of slick and scalable imagery easier, and with so much competition for our attention, it isn’t an option you can afford to overlook if you have any hope of gathering a large audience online. Simple text will never have a comparable impact.
But when it comes to the matter of implementation, many individuals and companies alike can struggle. They don’t really know what kinds of image they should be using, how they should present, format and tag them, and what value (if any) they have for search.
That’s what we’re going to cover in this piece. How you can choose the right images for your needs, and how you can optimize them so they provide maximum value.
Let’s get started … read more
According to predictions, by the year 2020 artificial intelligence will manage 85% of customer interactions. Yes, AI has that much potential. And one of the principal ways business owners are looking to tap into this potential is through CRM applications. It’s ironic to think that non-human, artificial intelligence can help humans bridge the communication gap, but that’s where we are in this brave new world.
We’re already seeing evidence of the raw power this technology possesses. Forget mere customer service chatbots—advances in machine-learning mean AI can take over formerly white-collar business processes, everything from research and administrative tasks to the accumulation and organization of data.
That means we now exist in an advertising landscape where smart data discovery is providing insight into business data and statistics more than ever before. This in turn sharpens the blade of prescriptive analytics and provides us with more tools to glean market insights. With AI on the rise, many professionals in the insight sector are becoming rightfully nervous, wondering if there will even be a role for humans in this new AI-driven reality.
The good news is that not only will there be a role for human market researchers, AI can actually help them supercharge the insight and marketing process. Here are a few categories where we’re already seeing progress on this front … read more
Sales. Lead generation. Downloads.
When we talk about copywriting and its ROI, these are the metrics that we should be looking at. Unfortunately, they don’t always say what we want to hear.
So we divert our attention to vanity metrics like traffic and social shares.
But this doesn’t fix the issue at hand – why isn’t your page doing what it’s supposed to be doing? Why isn’t your page converting?
It’s one of the questions we get asked most frequently by our copywriting clients. And, quite often, one (or more) of these is the reason why you don’t get enough conversions:
1. You ‘we’d’ all over the page
2. You Speak about Features, not Benefits
3. You don’t know the stage of awareness your customer is in
4. You don’t explain why
5. You don’t have a clear goal
6. You DIY landing pages and you’re not a copywriter
SEO never stops evolving.
Just when you think you have all the facts straight, you learn something you were missing in your strategy, or Google updates their algorithm again, or you realize you’ve been slightly behind the curve.
So far, in 2018 alone, there have already been 12 major Google algorithm updates — confirmed and unconfirmed — and that’s not counting the regular, small updates they do daily.
The year isn’t over, either.
Keeping up has to involve keeping your finger on the SEO pulse, reviewing your strategy regularly, and implementing new best-practices in smart ways.
One of the key elements of a great website is its design.
Top brands such as Nike, Coca-Cola, Shopify, Uber, Airbnb and Virgin all know the importance of great web design.
Create a website that is easily consumable (FreshBooks)
Consistent branding throughout the site (Apple)
Use Negative Space (Flat.io and Google)
Make your content relatable with human faces (PayPal)
The F-Layout (Los Angeles Times and Phototuts)
Use color and contrast (Neil Patel Digital)
Simplify your design (Dropbox)
Use a clear call-to-action (Shopify)
Use great product images (Nike)
Use social proofs