17 Organic Ranking Factors That Impact Ranking

17 factors that determine how your website ranks in search engine results pages:

1. Direct website visits

2. Time on site

3. Pages per session

4. Bounce rate

5. Total referring domains

6. Total backlinks

7. Total referring IPs

8. Total follow backlinks

9. Content length

10. Website security (HTTPS)

11. Total anchors

12. Keyword in anchor

13. Keyword in body

14. Keyword density

15. Keyword in title

16. Keyword in meta

17. Video on page

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4 Steps to Boosting SEO with Long-Tail Keywords

Long-tail keywords are often less popular than broader terms and tend to drive less traffic volume. Since these phrases are more specific, however, they are more likely to convert and prove to be highly beneficial for SEO strategies.

To learn to effectively leverage long-tail keywords, here is a four-step process for uncovering phrases that will help to drive traffic and conversions, thereby boosting your rankings:

1. Research the Competition

2. Establish Your Prime Keywords

3. Choose Your Long-Tail Keywords

4. Monitor Your Keyword Activity

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5 Tips for Positive, Large-Scale SEO Changes

Search engine optimization, at its core, is the process of optimizing webpages and content offerings to make it easily accessible for search engines and its users, in accordance with predetermined ranking factors. To implement successful alterations, webmasters enact specific changes to individual pages or to content management systems.

These alterations target areas of the site like URL structures, headings, various tags, and keyword density. The goal is to improve the relevance of each page for a set of words or phrases.

The process of achieving successful, large-scale SEO changes for a sizable website isn’t that much different than working with smaller destinations. The idea is the same: Update the backend to reflect current best practices, create unique and relevant content, and engender a better overall user experience.

If you aren’t sure how to make large-scale SEO changes successfully, use these five tips as your guidelines:

1. Create More Value

2. Invest More Time in Your Content

3. Optimize Your Site’s Visuals

4. Create a Stellar User Experience

5. Ensure the Entirety of Your Web Presence is Current

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Getting Started with Facebook Ads: Advice for Beginners

With more the 2 billion monthly active users, Facebook is one of the most effective advertising channels on the web. Which is exactly why the social network raked in $9.16 billion in ad revenue in the second quarter of 2017.

Every day, businesses turn to Facebook to boost their awareness, downloads, sales, and other vital metrics.

For beginners, however, the company’s advertising platform can seem a bit complicated and daunting.

It’s time to demystify Facebook advertising for novice users and discuss the fundamentals of creating a campaign.

If you’re ready to learn how to use Facebook advertising to reach new audiences, here are 6 steps for creating an ad campaign on Facebook:

1. Establish Your Goals

2. Access Facebook Ads Manager and Choose an Objective

3. Determine the Audience

4. Choose Your Ad’s Placement

5. Set a Budget and Schedule

6. Create Your Ad

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How to Set Up Custom Intent Audiences in AdWords

In mid-November, Google announced a variety of new sales-driving AdWords components, including custom intent audiences. Custom intent audiences enables businesses to leverage the Google Display Network (GDN) to, “ ... make it easy for you to reach people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.”

Google explained the effects of the new audience option as followers:

“ ... If you’re a travel agency offering holiday getaways, Google could automatically create an audience of people shopping for “all-inclusive ski resorts” or “flights to Palm Springs.” We’ll then show you reach and performance estimates for each audience, so you can plan your campaign with precision."

The system works by employing machine learning technology to analyze a user’s current or previous AdWords efforts to produce a custom audience to target. The automatically generated audience is comprised of the most frequently surfed URLs and keywords for a given product or service search.

While this may sound like a wholly automated marketing solution, users do have some sovereignty over the process as custom intent audiences can be automatically created by Google, or users can take the topics and URL curation process into their own hands and create their own congregation to cater to ... read more


Google Will Soon Start Shaming All Sites That Don’t Use HTTPS as 'Not Secure'

HTTPS, or the secure version of the ubiquitous Hyper Text Transfer Protocol, can’t solve every problem when it comes to online security. As far as preventative measures go, however, it’s relatively cheap to implement and serves as a strong baseline before tackling other, more difficult issues.

That’s why, starting in July 2018, Google will start labeling all sites still using unencrypted HTTP as “not secure” ... read more


How to Start Using Google Shopping: This Is What Professionals Do

Google Shopping is one of the leading sources of traffic for most online businesses today. With millions of users using Google every day, it gets the most traffic out of virtually any website on the internet.

In fact, with an average of around 3.5 billion searches per day at a rate of 40,000 search queries every second, an incredible amount of traffic goes through Google every single day.

As such, it’s one of the best places to get your business noticed, but with so much fierce competition, is it worth your time?

Absolutely! Google Shopping is accessible for businesses both large and small and many online stores often overlook Google as a source of traffic.

To take advantage of Google Shopping, we’ve put together a guide that will help you get started with using the service just like the pros do ... read more