Getting Started with Facebook Ads: Advice for Beginners

With more the 2 billion monthly active users, Facebook is one of the most effective advertising channels on the web. Which is exactly why the social network raked in $9.16 billion in ad revenue in the second quarter of 2017.

Every day, businesses turn to Facebook to boost their awareness, downloads, sales, and other vital metrics.

For beginners, however, the company’s advertising platform can seem a bit complicated and daunting.

It’s time to demystify Facebook advertising for novice users and discuss the fundamentals of creating a campaign.

If you’re ready to learn how to use Facebook advertising to reach new audiences, here are 6 steps for creating an ad campaign on Facebook:

1. Establish Your Goals

2. Access Facebook Ads Manager and Choose an Objective

3. Determine the Audience

4. Choose Your Ad’s Placement

5. Set a Budget and Schedule

6. Create Your Ad

... read more

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How to Set Up Custom Intent Audiences in AdWords

In mid-November, Google announced a variety of new sales-driving AdWords components, including custom intent audiences. Custom intent audiences enables businesses to leverage the Google Display Network (GDN) to, “ ... make it easy for you to reach people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.”

Google explained the effects of the new audience option as followers:

“ ... If you’re a travel agency offering holiday getaways, Google could automatically create an audience of people shopping for “all-inclusive ski resorts” or “flights to Palm Springs.” We’ll then show you reach and performance estimates for each audience, so you can plan your campaign with precision."

The system works by employing machine learning technology to analyze a user’s current or previous AdWords efforts to produce a custom audience to target. The automatically generated audience is comprised of the most frequently surfed URLs and keywords for a given product or service search.

While this may sound like a wholly automated marketing solution, users do have some sovereignty over the process as custom intent audiences can be automatically created by Google, or users can take the topics and URL curation process into their own hands and create their own congregation to cater to ... read more

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Google Will Soon Start Shaming All Sites That Don’t Use HTTPS as 'Not Secure'

HTTPS, or the secure version of the ubiquitous Hyper Text Transfer Protocol, can’t solve every problem when it comes to online security. As far as preventative measures go, however, it’s relatively cheap to implement and serves as a strong baseline before tackling other, more difficult issues.

That’s why, starting in July 2018, Google will start labeling all sites still using unencrypted HTTP as “not secure” ... read more

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How to Start Using Google Shopping: This Is What Professionals Do

Google Shopping is one of the leading sources of traffic for most online businesses today. With millions of users using Google every day, it gets the most traffic out of virtually any website on the internet.

In fact, with an average of around 3.5 billion searches per day at a rate of 40,000 search queries every second, an incredible amount of traffic goes through Google every single day.

As such, it’s one of the best places to get your business noticed, but with so much fierce competition, is it worth your time?

Absolutely! Google Shopping is accessible for businesses both large and small and many online stores often overlook Google as a source of traffic.

To take advantage of Google Shopping, we’ve put together a guide that will help you get started with using the service just like the pros do ... read more

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