Your Guide to SEO Content in 2018 and Beyond

SEO never stops evolving.

Just when you think you have all the facts straight, you learn something you were missing in your strategy, or Google updates their algorithm again, or you realize you’ve been slightly behind the curve.

So far, in 2018 alone, there have already been 12 major Google algorithm updates — confirmed and unconfirmed — and that’s not counting the regular, small updates they do daily.

The year isn’t over, either.

Keeping up has to involve keeping your finger on the SEO pulse, reviewing your strategy regularly, and implementing new best-practices in smart ways.

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10 Lessons on Web Design You Can Learn From the Websites of Some of the Biggest Brands

One of the key elements of a great website is its design.

Top brands such as Nike, Coca-Cola, Shopify, Uber, Airbnb and Virgin all know the importance of great web design.

  • Create a website that is easily consumable (FreshBooks)

  • Consistent branding throughout the site (Apple)

  • Use Negative Space (Flat.io and Google)

  • Make your content relatable with human faces (PayPal)

  • The F-Layout (Los Angeles Times and Phototuts)

  • Use color and contrast (Neil Patel Digital)

  • Simplify your design (Dropbox)

  • Use a clear call-to-action (Shopify)

  • Use great product images (Nike)

  • Use social proofs

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7 Ways Google Trends can Shape Your Content and SEO Strategy

In the highly progressive field of SEO and content marketing, Google Trends is the name that most marketers swear by. In order to create valuable content and maintain the visibility of their website, Google Trends is an irreplaceable resource. The tool allows you to find out how your target keywords are being searched over a period of time.

Sadly, this incredible resource is often underutilized and mistaken to be just another keyword research tool. Even though there are many tools that can provide you with a bulk of exact match keywords, Google Trends isn’t just restricted to providing relevant search phrases. It offers you a visual, comprehensive idea of a keyword’s lifetime – its past, present, and possible future. So let’s delve a little deeper to find what else Google Trends can accomplish to make your SEO and content marketing strategies stand out.

1. Finding relevant topics that are trending

2. Conducting research on long-tail keywords for your content

3. Receive advanced insights on specific search options

4. Plan and create a publishing schedule

5. Implementing location-centric targeting

6. Do better keyword research

7. Adapt Google trends for visual content

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$0 Marketing Ideas for Local Businesses

Marketing your business when you’re on a tight budget can be difficult. You can’t go about splurging money on banners, Google Ads, and events if you’re not sure about the ROI they can offer you. But the problem is that, if you don’t market your business, then it’s likely that you don’t get any new customers at all. What do you do in this kind of a scenario?

What if I told you that there is a way for you to market your business effectively without spending all your money on it? In fact, what if there was a way to market your company on a $0 budget?

Well, there is, and that’s exactly what I’ll be talking about in this post. Note that even if these marketing techniques don’t require you to spend any money, some of them will be a little more time-consuming than others.

Now, without further ado, let’s talk about some marketing techniques that won’t cost you a penny.

1. Using social media and your network

2. Getting your business listed online

3. Content

4. Use email marketing

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The 10 Best New Digital Marketing Tools

Digital marketing represents incredible opportunities for businesses in 2018. When executed well, digital marketing can be instrumental in driving exponential business growth and helping businesses reach their goals and objectives.

On the flipside, truly excellent digital marketing can be complex, challenging and highly competitive.

This article looks at the best and latest tools to support you in a range of areas, from SEO to social media and analytics.

1. Google Analytics
2. CoSchedule
3. BuzzSumo
4. Ahrefs
5. Answer the Public
6. ClickFunnels
7. Constant Contact
8. Adwords Performance Grader
9. LikeAlyzer
10. Canva

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How Hashtags Can Supercharge Small Business Marketing

Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand.

But to use hashtags effectively, you must do more than just plug them into your tweets on Twitter or posts on Instagram, Facebook or another social network.

Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy … read more

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5 Creative Ways to Build Links & Outrank Your Competitors

Many businesses and experts have realized the advantages of having a strong online presence. As the online marketing scene evolved so did the practices people had to work on to get ahead.

SEO has always been a crucial marketing discipline and it remains strong today. It’s the best way to increase your SERPs and gain lots of valuable organic traffic. However, everyone does SEO now, making it difficult to compete for valuable keywords.

One of the most important SEO tactics that will get you the edge you need to outrank your competitors in the SERPs is link building. However, link building is not only about having the technical skills to create good links. This method is a combination of content marketing, old-school marketing knowledge, sales, and even physiology.

Today we are going to introduce you to five ways to improve link building and outrank your competition … read more

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8 Keys to Content Writing Success: A Guide for Both Freelancers & Marketers

Content is apparently king.

But writing content that rules over your competition is not that simple.

According to Time, the average reader spends only 8 seconds reading a piece of content.

That means creating engaging, valuable content that helps your target audience is vital.

These days, in order for businesses to increase traffic and revenue, it’s essential to invest in content marketing — and therefore, expert content writing.

In fact, 78% of CMOs believe original content is the future of marketing.

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17 Organic Ranking Factors That Impact Ranking

17 factors that determine how your website ranks in search engine results pages:

1. Direct website visits

2. Time on site

3. Pages per session

4. Bounce rate

5. Total referring domains

6. Total backlinks

7. Total referring IPs

8. Total follow backlinks

9. Content length

10. Website security (HTTPS)

11. Total anchors

12. Keyword in anchor

13. Keyword in body

14. Keyword density

15. Keyword in title

16. Keyword in meta

17. Video on page

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4 Steps to Boosting SEO with Long-Tail Keywords

Long-tail keywords are often less popular than broader terms and tend to drive less traffic volume. Since these phrases are more specific, however, they are more likely to convert and prove to be highly beneficial for SEO strategies.

To learn to effectively leverage long-tail keywords, here is a four-step process for uncovering phrases that will help to drive traffic and conversions, thereby boosting your rankings:

1. Research the Competition

2. Establish Your Prime Keywords

3. Choose Your Long-Tail Keywords

4. Monitor Your Keyword Activity

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5 Tips for Positive, Large-Scale SEO Changes

Search engine optimization, at its core, is the process of optimizing webpages and content offerings to make it easily accessible for search engines and its users, in accordance with predetermined ranking factors. To implement successful alterations, webmasters enact specific changes to individual pages or to content management systems.

These alterations target areas of the site like URL structures, headings, various tags, and keyword density. The goal is to improve the relevance of each page for a set of words or phrases.

The process of achieving successful, large-scale SEO changes for a sizable website isn’t that much different than working with smaller destinations. The idea is the same: Update the backend to reflect current best practices, create unique and relevant content, and engender a better overall user experience.

If you aren’t sure how to make large-scale SEO changes successfully, use these five tips as your guidelines:

1. Create More Value

2. Invest More Time in Your Content

3. Optimize Your Site’s Visuals

4. Create a Stellar User Experience

5. Ensure the Entirety of Your Web Presence is Current

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