Internet Marketing Directions

On your Internet Marketing journey, you will encounter Search Engine Optimization (SEO), Artificial Intelligence Optimization (AIO), Content Marketing / Link Building, Social Media, Pay-Per-Click (PPC), Online Reputation Management and Web Stats.

Search Engine Optimization (SEO)

- Keyword research
- Competitive analysis
- Code optimization
- Title and meta tag optimization
- Content optimization
- Google Search Console tools
- Google Business Profile optimization
- Google Trends analysis

Artificial Intelligence Optimization (AIO)

- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)

Content Marketing / Link Building

- Maximize internal link building
- Secure quality inbound links
- Research, write and distribute press releases
- Blogging

Social Media Marketing

- Regular posting to Social Media channels (Facebook, Instagram, LinkedIn, Pinterest, X, YouTube)

Pay-Per-Click (PPC) Management

- Management of PPC channels (Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, X Ads)
- Create, monitor and adjust campaigns, ad groups, ads, ad extensions, keywords, bid amounts, geo-targeting

Online Reputation Management (ORM)

- Monitor online buzz about your company
- Develop a strategy to counter any potential negative press

Web Statistics, Analysis and Reporting

- Google Analytics web stats analysis and reporting