What is SEO?
/SEO stands for Search Engine Optimization.
It is the practice of improving the quality and quantity of website traffic to a website or web page from search engines, like Google or Bing.
The main goal of SEO is to get your website to rank higher in the organic (unpaid) section of the search engine results pages (SERPs). The higher your site ranks, the more likely people are to see it and click on it.
How Does SEO Work?
Search engines use complex algorithms to determine which web pages are the most relevant and authoritative for a specific search query. SEO involves optimizing your website for the two main audiences: users and search engines.
It generally breaks down into three core areas:
On-Page SEO: Optimizing the actual content and HTML source code of a page to make it easy for search engines to understand what the page is about.
Examples: Using relevant keywords in your content, title tags, and headings, and writing high-quality, helpful content.
Off-Page SEO: Actions taken outside of your own website to impact your rankings. This primarily builds your site's authority and credibility.
Examples: Getting backlinks (links from other reputable websites to yours), and mentions on social media.
Technical SEO: Optimizing the technical aspects of your website to help search engine crawlers efficiently crawl and index your site.
Examples: Ensuring your website is fast, mobile-friendly, has a logical structure, and uses secure connections (HTTPS).
In simple terms, SEO is about making your website the best possible answer to a user's search query, and proving to the search engine that you are a trustworthy and authoritative source.
