What is PPC?

/

"PPC” stands for Pay-Per-Click, an online advertising model.

Pay-Per-Click (PPC) Advertising

  • Definition: PPC is an internet marketing model where advertisers pay a fee each time one of their ads is clicked.

  • The Core Concept: Instead of paying for an ad to be displayed (regardless of whether people interact with it), you are essentially buying visits to your website or landing page.

  • Where you see it:

    • Search Engines (Paid Search): These are the ads you see at the very top or bottom of a Google, Bing, or other search results page, usually marked with a small "Ad" label. Advertisers bid on keywords relevant to their product or service.

    • Social Media (Paid Social): Ads on platforms like Facebook, Instagram, LinkedIn, and TikTok often use a PPC model, though they can also use other bidding models.

    • Display/Banner Ads: Ads that appear on various websites you browse across the internet.

  • Key Advantage: It allows for highly targeted advertising. You can choose to show your ad to people who are actively searching for your product (search ads) or to a specific demographic or interest group (social and display ads).